News & Updates Archives

Google AI Max auto-upgrade September 2026 audit guide - SEM Insider

News & Updates

Google’s AI Max Auto-Upgrade: What Changed in September 2026 and What to Audit Now

Google converted Search campaigns using campaign-level broad match and legacy automatically created assets to AI Max during September 2026. DSA moves in February 2027. Here’s what flipped and how to audit it.

September 22, 2026

Google Ads target CPA and target ROAS bidding change, August 17 2026

Bidding & Budget

Google Ads Is Changing How Target CPA and ROAS Work on August 17 — Check Your Campaigns Now

From August 17, 2026, budget-limited Target CPA and Target ROAS campaigns will hit the target you set, not beat it. How to audit and update your targets.

July 13, 2026

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